Connecting classrooms to industry through real-world collaboration
Sigmund supports tourism professionals ready to launch or grow a business, and university students who want practical, purpose-driven experience.
Unlocking Entrepreneurial
Potential in Students Worldwide
Two core programs connecting classrooms with real-world tourism innovation
Sigmund on the Syllabus
Course-embedded projects where students submit their own ideas to OPEN · SOURCE
Solve a Challenge on Sigmund
Live industry briefs where student teams consult for real tourism businesses
What Our University Partners Say
“We see great merit in The Sigmund Project’s model and believe we can work together to bring greater innovation to the global tourism industry.”
“This was fantastic. It's a great project for this course and fun too.”
“Students delivered high-quality work and the client expressed strong satisfaction with the outcomes.”
Why Partner With Sigmund?
Benefits for all academic partnership programs
University of Cape Town x Sigmund
Honours students developed growth strategies for five tourism ventures through structured, semester-long consulting projects.
With Heart Travel
Joy- and purpose-led travel brand seeking clarity during growth
- Mapped and simplified brand under “With Heart Travel” umbrella
- Defined three core customer segments with tailored messaging
- Suggested content calendar, email automations, and CRM setup
Steri Tours
Cultural and conservation-focused travel company ready to scale
- Designed two new travel packages for student groups
- Built 12–18 month partnership plan with 3–5 universities
- Proposed SEO upgrades and social content scheduling
Baboo Travel
AI-driven travel platform seeking better conversions
- Refined positioning to focus on affluent 55+ travelers
- Suggested partnerships with travel clubs and senior networks
- Mapped user journeys and recommended UX improvements
Look@
Interactive public art experience ready for next stage
- Proposed AR-based photo enhancements and referral rewards
- Outlined Shopify souvenir shop for passive revenue
- Designed metrics dashboard for tracking footfall and conversions
Videreo
Creator-led travel platform expanding into South Africa
- Developed micro-influencer onboarding plan for Cape Town
- Outlined curated trip bundles and growth tactics
- Proposed trust-building strategies using peer video content
Hong Kong Polytechnic University x Sigmund
Postgraduate students completed 13-week consultancy projects for SigmundVerse member: Aarya Village Travel.
Example Challenge: Aarya Village Travel
Luxury travel company seeking to expand into Hong Kong and Mainland China markets
- Analyzed luxury traveler preferences and behaviors
- Conducted detailed market research on competitors and demand patterns
- Developed targeted marketing strategies and campaigns
- Identified potential outbound tour operator partnerships
Project Structure
- 13-week semester timeline
- Small student teams under professor supervision
- Client provides brief, data, and feedback
- Students apply prior learning in marketing, research, and consulting
- Final deliverables: presentation and written report
Capilano University × Sigmund
Sigmund partnered with Capilano University for the third consecutive semester to deliver the Sigmund on the Syllabus program—an innovation platform designed to challenge students to develop practical, sustainability-driven ideas for the tourism industry and beyond.
As part of the course’s midterm assessment, students submitted their ideas directly to Sigmund’s OPEN · SOURCE platform. The top 20 teams showcased their projects publicly, creating a real-world feedback loop between students, industry, and the wider tourism community.
Student Challenge & Outcomes
- Top 20 student teams showcased on Sigmund’s platform
- Peer-voted student contest embedded into coursework
- Focus on sustainability, innovation, and applied impact
Winning Student Ideas
- Sakura Season mobile app promoting sustainable tourism
- Eco-friendly art workshops using beach waste materials
- Industry partnerships proposed with tourism boards and resorts
The Sakura Season mobile app team proposed a platform highlighting optimal viewing locations, bloom schedules, and cultural context—encouraging responsible, seasonal tourism. The eco-friendly art workshop team developed a concept to transform coastal waste into creative guest experiences in partnership with resorts.
The program demonstrated how academic coursework can generate tangible, market-ready ideas while fostering environmental responsibility and entrepreneurial thinking among students.
Ready to Collaborate?
Whether you're a university, founder, or student—let’s create something meaningful together.
Partner With Sigmund
Looking to partner with food serving establishments wanting to decrease their waste.