About The Sigmund Project

A Venture Catalyst for the travel and tourism industry.

The Sigmund Project is a global platform connecting tourism professionals, innovators, and organizations to accelerate positive change across the travel industry.

Founded on the principles of People, Planet, and Profit, we aim to drive transformation where doing well meets doing good—promoting a triple bottom line approach that benefits communities and the environment.

Our Mission

To build a connected ecosystem where ideas, opportunities, and expertise come together to transform tourism for good.

Our Values

Innovation, sustainability, inclusion, and connection guide everything we do.

Global Reach

Connecting professionals across 50+ countries to share knowledge and create lasting impact.

Our Impact

Facilitating partnerships, funding opportunities, and knowledge exchange that drive real-world change.

Our Story

Founded on the belief that "Nothing Mentioned, Nothing Gained," The Sigmund Project was created to fill a clear gap: the tourism industry needed a central hub for innovation, opportunity, and connection.

Today, we serve thousands of tourism professionals worldwide through:

Open Source idea sharing
An AI-powered Travel & Tourism RFP Hub
Free resources
Academic and industry partnerships

Who Sigmund Is For

Sigmund is open to anyone involved in—or entering—the tourism industry: students, entrepreneurs, agencies, tour operators, academics, and global organizations.

Our only ask: be open to connection. We believe the industry is stronger, more creative, and more resilient when we are connected.

How Sigmund Is Funded

The Sigmund Project is a not-for-profit benefits corporation funded by private grants. Our operating focus is simple: enable innovation by supporting connection and shared progress.

How Sigmund Works

Open • Source

A free, open platform for sharing bold ideas that improve travel—across technology, sustainability, accessibility, niche tourism, and AI.

Travel & Tourism RFP Hub

A dedicated tool that simplifies Requests for Proposals for agencies, marketers, PR professionals, and tourism consultants. The RFP Hub supports Sigmund's operating costs while saving professionals time finding their next opportunity.

Supporting Entrepreneurs

We connect the right people to the right projects at the right time through:

Open • Source (idea sharing and connection)
Looking Forward Resource Hub (education and inspiration)
Support Program (select project support when ready to scale)

Our Core Values

People. Planet. Profit. We believe doing well and doing good can—and should—coexist. We seek ideas that are socially responsible, environmentally conscious, and financially sound.

Join the Sigmund Community

Whether you're an individual innovator, agency, academic institution, or tourism organization— there's a place for you here.

Together, we're building a more sustainable, inclusive, and innovative future for travel.

Team SIGMUND

Alan Elliott Merschen

Founder

Ally Stoltz LaBriola

Director

Meet the Board of Advisors

From around the globe, our board of advisors includes some of the most successful and innovative entrepreneurs, CEOs, educators, and government officials from the tourism industry and beyond.