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About THE SIGMUND PROJECT

Advancing the global tourism industry through strategic communication, innovation, and collaboration.

The Sigmund Project is the first open-source platform for global innovators in tourism.

We support dreamers, start-ups, and established businesses to transform the tourism industry through innovation and collaboration.

Founded on the principles of People, Planet, and Profit, we aim to drive transformation where doing well meets doing goodβ€”promoting a triple bottom line approach that enhances the tourism industry while benefiting communities and the environment.

What is the purpose of The SIGMUND Project?

To promote innovation in the global tourism industry by facilitating connections and the sharing of ideas. SIGMUND’S goal is to support the interconnectivity of the tourism industry and illustrate how collaborators can create new solutions to the challenges facing us today.

Who should use SIGMUND?

SIGMUND is open to anyone involved in the tourism industry (or who wants to be), globally, from university students to small tour operators to large travel wholesalers. Our only ask is that you are open to collaboration. We believe that we are more creative, more adaptable, and more successful when we are connected.

How is SIGMUND funded?

SIGMUND is a not-for-profit benefits corporation fully funded by private grants. With the goal of increasing innovation in the global tourism community, our only currency is collaboration. We are simply aiming to give back by looking forward.



How Sigmund Works For The Tourism Industry

Our signature initiative, Open β€’ Source, is a free, open to anyone with a big, bold idea to improve travel. Whether you’re a visionary, start-up, connector, or specialist, The Sigmund Project is your space to share, refine, and advance meaningful projectsacro ss tech, sustainability, niche tours, AI, and accessibility.

In addition to Open β€’ Source, The Sigmund Project also offers the Travel & Tourism RFP Hub, a dedicated tool designed to streamline business development for tourism professionals. The RFP Hub not only supports Sigmund by covering operating expenses, but also simplifies the often-complicated world of Requests for Proposals (RFPs)β€”helping agencies, marketers, PR pros, and tourism consultants find their next client or contract.

Join the SigmundVerse today and join a vibrant community of creative entrepreneurs, university partners, and industry conduitsβ€”all working toward a brighter future for travel.


HOW SIGMUND SUPPORTS ENTREPRENEURS

We believe in promoting innovation by facilitating the right connections on the right projects. The SIGMUND Open β€’ Source is a hub for the free sharing of ideas and innovative collaboration. Our Looking Forward Resource Hub aims to inspire, educate and celebrate creativity in tourism and beyond. And when your collaboration is ready to reach new heights, Sigmund offers select candidates support through our Support Program.


Sigmund’s Core Values

 
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We are passionate about the intersection of people, planet, and profit. We’re in search of the next socially minded, environmentally conscious and fiscally sound idea to transform the tourism industry. If you are a triple bottom line thinker, you go to the top of our list. Doing well and doing good don’t have to be mutually exclusive.

 

The Sigmund Project’s
Board of Advisors

From around the globe, our board of advisors includes some of the most successful and innovative entrepreneurs, CEOs, educators, and government officials from the tourism industry and beyond.

They are helping us guide this endeavor together. They may even respond to ideas on OPEN β€’ SOURCE, and look for their comments and ideas in the Looking Forward Journal. When appropriate, they will be on the review committee for all Sigmund Investment Grant applications. We thank each one of these innovative individuals.

 

β€œBy embracing innovation, we can realize this potential and build a better future for people and planet through tourism.” β€” UNWTO