Cart 0
about.png

About THE SIGMUND PROJECT

Advancing the global tourism industry through strategic communication, innovation, and collaboration.

How Sigmund Works For The Tourism Industry

SIGMUND supports both destinations and entrepreneurs, advancing the global tourism industry through strategic communication, innovation, and collaboration. For destinations, we specialize in tourism development and crisis management, helping destinations grow sustainably and protect their reputation. For entrepreneurs, we drive innovation through our Open β€’ Source idea platform, Looking Forward Resource Hub, and Academic Partnership programs.

HOW SIGMUND SUPPORTS DESTINATIONS

SIGMUND is a globally renowned consultancy specializing in tourism development and crisis communication. With a proven history of managing high-stakes communications, SIGMUND excels in creating strategic messaging that resonates across both local and international audiences.

Our expertise lies in addressing complex communication to enable growth, development, and also crisis management for governments, international organizations, and high-profile individuals, ensuring reputational integrity and stakeholder alignment.  Importantly, SIGMUND’s deep involvement in large-scale tourism projects reflects our ability to handle immediate challenges while aligning solutions with long-term growth objectives. Our tailored approach ensures that communication strategies not only mitigate crisis situations but also contribute to sustainable recovery.

This expertise is particularly significant in regions and nations where tourism plays a pivotal economic role. SIGMUND’s culturally sensitive and politically attuned strategies enable us to guide tourism sectors through crises while supporting broader economic development goals.

By navigating intricate communication landscapes, SIGMUND helps governments and organizations recover swiftly from crises, ensuring that recovery efforts are strategic, sustainable, and aligned with long-term economic objectives. Our commitment to excellence makes SIGMUND a trusted partner for ensuring growth and resilience in the tourism industry.

HOW SIGMUND SUPPORTS ENTREPRENEURS

We believe in promoting innovation by facilitating the right connections on the right projects. The SIGMUND Open β€’ Source is a hub for the free sharing of ideas and innovative collaboration. Our Looking Forward Resource Hub aims to inspire, educate and celebrate creativity in tourism and beyond. And when your collaboration is ready to reach new heights, Sigmund offers select candidates support through our Support Program.


Sigmund’s Core Values

 
peopleplanetprofit.png
 

We are passionate about the intersection of people, planet, and profit. We’re in search of the next socially minded, environmentally conscious and fiscally sound idea to transform the tourism industry. If you are a triple bottom line thinker, you go to the top of our list. Doing well and doing good don’t have to be mutually exclusive.

 

The Sigmund Project’s
Board of Advisors

From around the globe, our board of advisors includes some of the most successful and innovative entrepreneurs, CEOs, educators, and government officials from the tourism industry and beyond.

They are helping us guide this endeavor together. They may even respond to ideas on OPEN β€’ SOURCE, and look for their comments and ideas in the Looking Forward Journal. When appropriate, they will be on the review committee for all Sigmund Investment Grant applications. We thank each one of these innovative individuals.

 

β€œBy embracing innovation, we can realize this potential and build a better future for people and planet through tourism.” β€” UNWTO