JAN 12 DEADLINE- Public Relations for VISIT FLORIDA

Organization: Florida Tourism Industry Marketing Corporation, d/b/a VISIT FLORIDA®

  • Document: Request for Proposals: Public Relations for United States

  • Issue Date: November 1, 2023

  • RFP Contents:

    • 1.0 RFP Overview and Objectives

      • Objective: Solicit proposals for U.S. public relations management

      • Contract Duration: 3 to 5 years, based on performance

      • Selection Process: Two-phase RFP process (written proposals, then detailed submissions/presentations)

      • Goals: Increase visitor volume, extend stay and spending, increase visit frequency, promote emerging destinations, enhance brand awareness

    • 2.0 VISIT FLORIDA Overview

      • Official tourism marketing corporation of Florida

      • Public-private partnership with state funding and industry investment

      • Recognized as a leading destination marketing organization (DMO) in the U.S.

    • 3.0 VISIT FLORIDA’s Audience

      • Includes tourism industry, U.S. and international consumers, Florida residents, meetings and conventions industry, travel professionals and media

    • 4.0 Anticipated Scope of Work Overview

      • Account Management & Administrative Services: Office requirements, staff roles, monthly reporting, budget management

      • Public Relations: Media relations, newsletters, press releases, press trips, media missions, content creator campaigns, integrated brand campaigns

    • 5.0 RFP Schedule and Process

      • Timeline: Announce (Nov 1), Questions Deadline (Nov 15), Proposals Due (Jan 12), Evaluation (Jan 26), Presentations (Mar 4 week), Negotiation (Apr 1), Selection (Apr 26)

      • Proposal Submission: Via email to Justin Mcgath, Manager Contracts and Procurement

      • Evaluation: Initial evaluation, presentations, negotiations, award, and contracting

    • 6.0 Proposal Format and Content

      • Required Sections: Authorization letter, table of contents, executive summary, agency overview, capabilities & case studies, pricing

      • Agency Overview: Company details, team biographies, client references, conflict of interest disclosure, financial stability

    • 7.0 Pricing Information

      • Detailed pricing for account management and services outlined in the RFP

      • Explanation of pricing structure (hourly, milestones, retainer, etc.)

    • 8.0 Evaluation Criteria

      • Weighted scores based on team quality, agency capabilities, pricing, references, industry knowledge, client services, and project management

    • 9.0 RFP Terms and Conditions

      • Adjustments, confidentiality, public records considerations, communication directives, contract terms, and conditions

  • Contact Information: Justin Mcgath (jmcgath@visitflorida.org)

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