JAN 16 DEADLINE- PR For Greater Zion Convention & Tourism Office

Introduction:

  • Seeking a qualified public relations agency.

  • Goal: Develop and implement the Greater Zion brand and tourism promotion.

  • Expectation of a long-term, successful partnership.

  • Requirements:

    • Experienced and qualified public relations firm.

    • Proven track record in U.S. public and media relations.

    • Familiarity with Greater Zion’s tourism brand and industry.

    • Proactive and innovative in PR strategies.

    • Strong organizational and innovative skills.

    • Ability to work as an extension of the Greater Zion team.

    • Familiarity with local media and community relations.

    • Exceptional writing and communication skills.

    • Support for all Greater Zion verticals: leisure, sports, adventure, etc.

    • Responsiveness and flexibility.

  • Goals:

    • Increase brand awareness.

    • Define Greater Zion as an inclusive adventure destination.

    • Use data-driven decision-making.

    • Highlight tourism as a key local economic pillar.

    • Create a buzz-worthy PR program.

    • Communicate results effectively.

    • Drive quality visitation with measurable outcomes.

  • Core Services:

    • Develop a robust PR strategy with clear KPIs.

    • Provide ongoing media relations support.

    • Create and distribute relevant content.

    • Manage influencer/content creator relations.

    • Regular reporting and analysis.

    • Crisis communication and additional assigned duties.

  • Project Timeline:

    • Contract from April 1, 2024, to March 31, 2025, with potential renewal.

  • About Us & Current Campaign:

    • Background information on Greater Zion, its current campaign, and tourism appeal.

  • Qualification of Bidders:

    • Minimum of five years of experience in strategic public relations.

    • Demonstrated relationships with relevant media.

    • Experience with significant account sizes.

    • Knowledge in developing plans and brands for local government organizations.

  • Proposal Submission Requirements:

    • Statement of qualifications, tourism experience, organization details.

    • Case studies, project approach/methodology, budget.

    • Client information, potential conflicts of interest.

  • Award Process:

    • Evaluated by a committee; includes discussions and negotiations.

    • Contract awarded based on ability to fulfill requirements.

  • Contract Terms:

    • Initial 12-month period, with budget and contractual terms outlined.

    • Possibility of contract renewal based on performance.

  • RFP Process:

    • Deadline for proposals: January 16, 2024.

    • Proposal opening on January 17, 2024.

    • Award of the project expected by March 1, 2024.

    • Questions and answers provided on the RFP.

The SIGMUND TeamPublic Relations