MAY 10 DEADLINE - Italy Marketing Services for Visit California

The RFP from Visit California aims to secure marketing services to promote California as a premier travel destination in Italy. The contract starts on January 1, 2025, with options for renewal, targeting a comprehensive marketing strategy encompassing public relations, travel trade, digital and social media management.

Deadline for Notice of Intent to Bid:

  • May 10, 2024, 4:00 PM PDT.

Scope and Deliverables Include:

  • Strategic marketing to increase Italian tourist visits.

  • Development and management of public relations, influencer marketing, and content localization.

  • Partnership facilitation with airlines and other brands.

  • Representation at travel industry events and management of online training tools for travel agents.

Made KnownRepresentation, Marketing, Social Media, Public Relations