DEC 8 2023 DEADLINE - Rainforest Trust Public Relations Consultation

Organization: Rainforest Trust

  • Date: November 14, 2023

  • Proposal Deadline: December 8, 2023

  • Project Title: Rainforest Trust Public Relations Consultation

  • About Rainforest Trust:

    • Founded in 1988

    • Mission: To save endangered wildlife and create rainforest reserves

    • Strategy 2021-2025: Raise $200 million, protect threatened species, lock up carbon emissions

    • Approach: Fundraising, partnerships, land purchase/designation, focus on species, carbon storage, indigenous communities, and conservation connectivity

    • Achievements: Over 45 million acres saved in 50+ countries

    • Organization: Remote, registered in New York, offices in Virginia, Washington D.C., and an affiliate in London

  • 1. Project Purpose & Description:

    • Seeking a PR firm/individual with a track record in public relations

    • Goals: Increase awareness, attract donors, develop and implement media strategy

    • Candidates: Established agencies or PR experts

  • 2. Scope of Work:

    • Immediate Project: Media relations for a survey conducted with Coax Insights

    • Long-term: Develop and implement PR strategies, work with Rainforest Trust's team

    • Communication Objectives: Attract donors, raise awareness, maintain positive image, generate media attention, develop pitches, manage media relations, crisis management, track and report progress

  • Key Deliverables:

    • Jan 2024: Media strategy for partner survey

    • Mar-Apr 2024: Develop Rainforest Trust PR Strategy

    • Year-end: Implement strategy, report on outcomes, discuss renewal

  • 4. Evaluation Metrics:

    • Criteria: Capacity, creativity, track record, understanding of non-profits and conservation, digital and traditional PR strategies, media relationships, success measurement

  • 5. Proposal Requirements:

    • Company profile, history, values

    • Overview of approach for the partner survey

    • Organizational structure, experience, workflow, PR examples, client references, satisfaction metrics, project costs

    • Other: Expertise in ESG and global challenges

  • 5. Budget:

    • Detailed costs including retainers and additional costs

  • 6. Proposal Submission Guidelines:

    • Open and competitive process

    • Submission Deadline: December 8, 2023, by 5:00 pm EST

    • Email proposals to Kira Seibel at kira@rainforesttrust.org

    • Include itemized costs, timeline, references, case studies

    • Contract terms to be negotiated upon selection

  • Contact Information:

    • Kira Seibel: kira@rainforesttrust.org, (540) 422-3613

    • Address: 6801 Kennedy Road, Warrenton, VA 20187 and P.O. Box 841, Warrenton, VA 20188

    • Website: www.rainforesttrust.org

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