AUG 12/29 DEADLINE - Tourism Marketing for Shasta County

Shasta County seeks proposals for tourism marketing services to promote the area as a premier adventure and relaxation destination. The initiative aims to develop a comprehensive, sustainable marketing and branding strategy to enhance the region's appeal year-round.

  • Strategic visioning: identity brand and educational strategy.

  • Branding and design: style guide and marketing materials.

  • Marketing strategy: traditional and digital media, including social media.

  • Digital presence: user-friendly website or mobile app.

  • Destination marketing: highlight accommodations, attractions, local businesses.

  • Measurement and evaluation: success metrics and post-advertising analysis.

  • Funding levels: $250,000, $500,000, or $1,000,000 annually.