AUG 22 DEADLINE - Web-Based App for Foot traffic in Somerset, NJ
The County of Somerset, NJ, is soliciting proposals for a web-based location analytics application for its Office of Economic Development. The goal is to measure, analyze, and visualize foot-traffic patterns and trends to support business attraction, downtown redevelopment, and tourism. Proposals are due by August 22, 2024, at 2:30 PM. The RFP includes detailed technical requirements, security protocols, and conditions for training, maintenance, and support.
The deliverables for this RFP include the following:
Web-Based Location Analytics Application: An intuitive and user-friendly application that provides data and insights on visitor metrics, foot traffic, and other relevant analytics.
User Access and Licenses: At least five user access accounts or licenses for use by County employees or entities included in a shared subscription.
Reports and Data Visualization: The application should provide customizable reports and data visualizations, including PDF, Excel, and heat maps, covering:
Visitor metrics (demographics, unique visitors, frequency, length of stay, gathering areas, and common routes)
Visitor trends and forecasting
Sales data for retailers
Foot traffic patterns and behaviors
Site selection analytics
Development pipelines
Events and gatherings analysis
Proximity analytics
Data Export and Sharing Capabilities: The ability to export and share data in formats suitable for PowerPoint presentations or email.
Cloud-Based Storage and Hosting: The application must be hosted with cloud-based storage, ensuring daily data backup, redundant data centers, and inbound/outbound speeds greater than 100MB.
Security and Network Requirements: Compliance with specific security and network standards, including Windows authentication, firewall security, remote support access, and compatibility with the County’s IT infrastructure.
Training: Initial onboarding training for a minimum of three users, covering application overview, report generation, and best practices. Ongoing strategic support and custom data solutions should also be provided.
Maintenance and Support: Continuous patching and feature updates, daily monitoring for vulnerabilities, and 24/7 breach notification and response. Customer support should be available via phone, email, live chat, and video sessions, with a self-guided help center for additional assistance.
Compliance and Documentation: Submission of all necessary compliance documents, including ownership disclosure, non-collusion affidavit, business registration certificate, EEO/Affirmative Action compliance, and disclosures related to investment activities in Iran and prohibited activities in Russia or Belarus.
Cost Transparency: Clear itemization of all start-up, one-time, and ongoing fees associated with the project.
These deliverables are designed to ensure the County of Somerset receives a comprehensive and secure location analytics solution that meets their economic development needs.