MAR 27 DEADLINE - Public Relations Firm - Williamsburg Tourism Council (WTC)

To secure a contract with a qualified firm for public relations representation for Visit Williamsburg.

  • Primary Objective:

    • Increase overnight visitation to Williamsburg, Virginia (Historic Triangle).

  • Goals include:

    • Increasing overnight visitation

    • Enhancing destination awareness and impressions

    • Establishing Williamsburg as a premier U.S. travel destination

    • Increasing tax revenue

    • Unifying the region under the Destination Marketing Organization's (DMO) tourism brand and strategy

    • Improving reporting, analytics, and data-driven optimization of marketing efforts

    • Bolstering international marketing efforts

  • Responsibilities of the Selected Vendor:

    • Provide and execute against strategic creative direction

    • Ensure successful leveraging and conveying of Visit Williamsburg's brand across all programs and channels

    • Engage in creative planning and execute against the strategic plan to increase destination occupancy

  • Vendor Requirements:

    • Proven ability to achieve business goals with impactful, measurable, creative work

    • Understanding of working with a highly visible DMO focused on improving the region's economic vitality.

  • DMO Background:

    • Williamsburg Tourism Council's focus on marketing and promoting overnight visitation in the Historic Triangle area.

    • Funding allocated from sales tax and transient occupancy tax for marketing, sales, public relations, advertising, and promoting the area.

  • Destination Overview:

    • Williamsburg region includes Jamestown, Williamsburg, and Yorktown, offering a blend of contemporary and historical experiences.

    • Attractions include Busch Gardens®, Colonial Williamsburg, Historic Jamestowne, Water Country USA®, and more.

RFP HUBMarketing