MAR 27 DEADLINE - City of Pueblo Bus Route Expansion Advertising Campaign

The City of Pueblo/Pueblo Transit plans a bus route expansion to enhance transportation options.

• A comprehensive marketing campaign is essential to inform residents and transit users about the upcoming changes.

• Marketing efforts will span various mediums including local radio, TV, print, and digital ads, alongside bus stop and bus wrap advertising.

• Native social media and website updates will complement traditional advertising channels.

• The campaign aims to educate current users about changes while attracting new and former users by showcasing ease of use.

• Data metrics will be used to track increased usage and overall satisfaction, promoting all Pueblo Transit services.

• Partnerships with current users, businesses, and tourism interests are crucial for campaign success.

• Marketing materials will be made available for continued use by the City via various platforms including PuebloShares.com.

• Pueblo Transit is introducing two transfer bus routes to reduce commute times across the city.

• Key dates: Available from March 5, 2024, with a submission deadline of March 27, 2024, at 2:00 pm. Deadline for questions was March 19, 2024, at 4:00 pm.