JAN 25 DEADLINE - Brand Strategy, Marketing, and Advertising for Grenada Tourism in Mississippi

RFP Title: Advertising Agency Services for Tourism Industry Recovery, II.

  • Deadline: Proposals due by 5:00pm Central Standard Time, January 25, 2024.

  • Objective: Seeking qualified firms with knowledge of the tourism industry to produce messaging, advertisement design, and provide placement strategy for destination marketing focused on leisure travel market, including outdoor activities in Grenada for all ages.

  • Eligibility: Intent to contract with the most qualified company, with the option for Grenada Tourism Commission to terminate negotiations if agreement on scope of work and cost is not reached.

  • Funding: Contract funded through federal ARPA dollars for Mississippi Tourism Recovery, II.

  • Scope of Services: Includes creating a 12-month creative strategy for destination marketing and messaging, digital marketing, social media strategies, etc.

  • Agency Responsibilities: Create a portfolio of new marketing assets, execute creative development and digital marketing campaigns, provide monthly reporting, etc.

  • Grenada Tourism Commission Overview: Established in 1992, funded by tourism taxes, operates independently with its own budget and board of directors.

  • Destination Background: Highlights Grenada Lake, outdoor activities, business traveler attraction, upcoming industry expansions, and regional development.

  • Target Audience: Individuals and families seeking outdoor adventures and experiences.

  • Budget: Up to $283,600 for creative production, messaging, and marketing mainly through digital channels and social media.

  • Billing: Limited to one invoice per month with detailed work completion.

  • Intent to Bid: Non-binding, ensures receipt of all addenda, to be emailed with specific subject line.

  • Official Contact & Communication: Designate a single point of contact for proposal-related communications.

  • Timeline: Includes dates for RFP availability, question submission, proposal submission, evaluation, interviews, contract negotiations, and work commencement.

  • Submittal Requirements: Detailed format including qualifications, tourism experience, organization structure, client information, budget, etc.

  • Evaluation and Selection: Criteria based on tourism industry experience, qualifications, client references, and prior work evaluation.

  • Standard Contract: Reference to Grenada Tourism Commission’s standard contract template.

  • Delivery Requirements: Submissions in hard copy and electronic format, specific labeling and delivery instructions.

  • Questions: To be directed to Gary Worsham via email by January 9, 2024.

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