FEB 9 DEADLINE- Vermont Marketing Campaign Design & Media Buy

RFP Issue Date: January 2, 2024

  • Proposal Due Date: February 9, 2024

  • Award & Contract Date: March 1, 2024

  • Contact Person: Tim Dolan, Marketing Director

  • Submission Address: Email to marketing@visitvermont.com or mail to 21 West Main St, Wilmington, VT 05353

  • Background: Bi-Town Marketing Committee, part of Bi-Town Economic Development Committee, promotes Deerfield Valley to visitors. Funded by the towns of Wilmington and Dover for a new digital ad campaign.

  • Scope of Work: Digital marketing campaign for summer & fall 2024; includes tagline development, digital asset creation, media buying, and KPI measurement.

  • Specific Tasks:

    1. New campaign tagline.

    2. Ad templates (static image, carousel, videos) for social media campaigns.

    3. Unique campaign assets for four phases targeting families & young adults.

    4. Coordinating and executing media buys ($88,000 budget).

    5. Bi-weekly analytic reports and real-time dashboard access.

    6. Optional: Additional KPIs, including geofencing.

  • Firm/Personal Qualifications: Creativity, knowledge of destination marketing, project communication, previous experience, timeline availability.

  • Required Content for Proposal: Identity, experience, creativity examples, media buy & analytics details, timeline/capacity, itemized costs, minimum two references.

  • Criteria Scoring: Creativity, knowledge of destination marketing, qualifications, timeline availability.

  • Selection Process: Evaluation and ranking of at least three firms/individuals, with potential interviews.

  • Submission of Proposal: By email to Tim Dolan by 5pm EST, February 9, 2024.

  • Other Information: Right to reject, negotiate, waive technicalities, or cancel RFP; vendor selection without discrimination; encourages minority and women-owned business proposals.

Made KnownMarketing, Advertising