FEB 2 DEADLINE - Advertising Agency Services for Indianola Tourism in Mississippi

Indianola Tourism Commission's Request for Proposal for Advertising Agency Services:

  • About Indianola Tourism Commission:

    • Funded by an allocation from the City of Indianola.

    • Receives funds from a 2% restaurant/hotel tax within Indianola city limits.

  • Objective of the RFP:

    • Seeking qualified firms with knowledge in the tourism industry.

    • Firms should demonstrate experience in producing messaging, design, and media placement strategy for leisure travel market.

    • The Commission may terminate negotiations if unable to reach agreement on scope of work and cost.

  • Background Information:

    • Indianola Tourism Commission is a destination management organization.

    • Located on Highway 82 in the Mississippi Delta.

    • Home to the B. B. King Museum and Delta Interpretive Center.

    • Aims to attract a three to four hour drive-in market.

    • Focuses on day/weekend trippers seeking unique small-town experiences and a world-class museum.

  • Scope of Services:

    • Development and execution of a 24-month integrated marketing, advertising, and PR strategy.

    • Focus on content, digital marketing, social media strategies, traditional print, and broadcast media.

  • Timeline:

    • RFP availability: January 12, 2024.

    • Last day for questions: January 19, 2024.

    • Notice of Intent to Bid due: January 24, 2024, by 5:00 pm CT.

    • Answers to questions: January 26, 2024.

    • Proposal submission deadline: February 2, 2024, by 5:00 pm CT.

    • Proposal evaluation: February 5, 2024.

    • Possible virtual interviews: February 6 – 7, 2024.

    • Agency selection and contract negotiations: February 12, 2024.

    • Work commencement: February 15, 2024.

  • Response to RFP Format:

    • Statement of Qualifications.

    • Tourism Experience.

    • Organization, Ownership and Management details.

    • Organization’s Structure and Experience.

    • Client Information.

    • Account Gain and Loss.

  • Selection Process:

    • Step 1: Evaluation based on tourism industry experience, qualifications, and past work.

    • Step 2: Presentation evaluation based on diverse strategies, ROI illustration, and addressing traveler sentiment.

  • Questions:

    • Directed to Malika Polk-Lee, Secretary – Indianola Tourism Commission.

  • Submission Address:

    • Deliver to 400 Second Street, Indianola, MS 38751, attn. Malika Polk-Lee or email.

  • Supplementary Terms and Conditions:

    • Includes Equal Opportunity Clause, compliance with various federal laws and executive orders like the Copeland Anti–Kickback Act, Environmental Compliance, Debarment and Suspension, Anti–Lobbying Amendment, Procurement of Recovered Materials, and others.

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