JUL 8 DEADLINE - Media Strategy and Implementation for Vermont
The Vermont Department of Economic Development seeks vendors for Tourism Media Strategy and Implementation Services.
Closing Date: July 8, 2024, at 4:30 PM
Questions Due: June 26, 2024, at 4:30 PM
Location: State-Wide, Vermont
Contact: Michele Snyder, Phone: (802) 461-5224, Email: accd.contracts@vermont.govThe deliverables for the Tourism Media Strategy and Implementation Services RFP from the Vermont Department of Economic Development likely include the following:
Media Strategy Development:
Creation of a comprehensive media strategy tailored to promoting Vermont tourism.
Identification of target audiences and appropriate media channels.
Implementation Plan:
Detailed execution plan outlining steps, timelines, and resources required.
Allocation of tasks and responsibilities among team members.
Media Buying and Placement:
Negotiation and purchase of media space across various platforms (digital, print, broadcast).
Scheduling and placement of advertisements to maximize reach and engagement.
Creative Content Production:
Development of compelling and engaging content for different media formats (videos, graphics, articles).
Consistent branding and messaging aligned with Vermont’s tourism goals.
Campaign Management:
Ongoing management and adjustment of media campaigns based on performance metrics.
Regular updates and coordination with the Vermont Department of Economic Development.
Performance Reporting:
Regular reports on the effectiveness of media campaigns.
Analysis of key performance indicators (KPIs) such as reach, engagement, and conversion rates.
Recommendations for optimizing future campaigns.
Consultation and Support:
Continuous consultation services to address any issues or opportunities that arise.
Support in adapting strategies based on changing market conditions or emerging trends.