JUL 22 DEADLINE - Market Research for Walton County, FL

The Walton County Board of County Commissioners, Florida, seeks proposals from qualified marketing research firms for a variety of marketing research services to support the Walton County Tourism Department.

  • Services Required:

    • Visitor Tracking Study (quarterly)

    • Product Definition Study (quarterly)

    • Conversion Study (annually)

    • Travel and Tourism Impact Study (annually)

    • Brand Advertising Study (annually)

    • Market Perception Study (annually)

    • Marketing Alignment Study (annually)

    • Potential Visitor Study (annually)

    • PRIZM/Lifestyle Profile Analysis (every three years)

    • Ad Hoc Studies (if needed)

    • Situational Studies (if needed)

    • Ongoing consultation and review of marketing materials

  • Deadlines:

    • Questions due: July 15, 2024

    • RFP Close Date: July 22, 2024

    • Review Committee Ranking: July 31, 2024

    • BCC Award: August 13, 2024

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