AUG 13 DEADLINE - Branding and Tourism Marketing Services for Bastrop County

Bastrop County seeks proposals for branding and tourism marketing services to develop a cohesive and appealing brand strategy, increase tourism, and attract events and businesses to the county.

Proposal Reference Number: RFP 24BCP07A

Project Title: Bastrop County Branding and Tourism Marketing

Proposal Closing Date: August 13, 2024, 2:00 PM (CST)

Evaluation Criteria:

  • Experience in brand development for similar regions (40 points)

  • Qualifications and experience of professional personnel (20 points)

  • Proposed price (20 points)

  • Ability to meet project budget and timeline (10 points)

  • Creativity of consultant (5 points)

  • Fit with Bastrop County’s values and desire for community engagement (5 points)
    Key Events Schedule:

  • Proposal Release Date: July 17, 2024

  • Deadline for Submittal of Written Questions: August 2, 2024, 5:00 PM

  • Sealed Proposals Due and Opened: August 13, 2024, 2:00 PM

  • Anticipated Committee Evaluation Review Date: Week of August 19, 2024

  • Anticipated Award Date: September 2024

    Contact Information:

  • Technical Questions: Leon Scaife, leon.scaife@co.bastrop.tx.us

  • Submission Address:

  • MAIL: Bastrop County Purchasing Department, Attn: Leon Scaife, 1501 Business Park Drive, Bastrop, Texas, 78602

  • HAND DELIVER: Same as above

    Project Requirements:

  • Conduct a thorough assessment of destination offerings

  • Develop a brand marketing strategy

  • Continue and refine existing brand identity

  • Implementation of the brand in future marketing efforts

  • Specific deliverables include a brand action plan, style guide, key messages, design concepts, and an accountability plan.

RFP HUBBranding, Marketing