APR 15 DEADLINE - Comprehensive Marketing Dev for Blue Ridge Mountains

The proposed project aims to develop comprehensive digital traveler information for the 3-state region (NC, VA, TN) and enhance branding and marketing efforts.

  • Redesign of the BRPA website to include general information about three national parks (Blue Ridge Parkway, Shenandoah National Park, Great Smoky Mountains National Park) and trip-planning tools for the 605-mile journey.

  • Enhance the BRPA mobile app to offer interpretation, trip-planning tools, visitor services information, and advanced mapping and navigation within the national parks and gateway communities.

  • Branding initiatives for BRPA's print and digital products to facilitate easy identification of trusted information.

  • Development of a marketing plan to promote the contiguous Blue Ridge Mountains scenic driving experience, unique local experiences in gateway communities, and BRPA as a reliable source of high-quality traveler information.

RFP HUBWeb Dev, App Dev, Branding, Marketing