DATA DUOPOLY'S IDEA: An interactive mobile application that incentives visitors to explore and gathers powerful data insights to shape a destinations' future
Looking for DMOs, attractions and local businesses in the UK who want to increase visitorship, profitability, enhance heritage and cultural offering and balance tourist dispersal within their area.
+ What is your name?
Lucy
+ Are you submitting as a team or as an individual?
Team submission
+ Where are you located?
The United Kingdom
+ In one sentence, tell us about your idea.
Data Duopoly is building the future ‘waze’ for people, an interactive mobile application that incentivises visitors to explore and gathers powerful data insights to shape a destinations' future
+ Describe your ideal collaborative partner or partners.
We are looking to work with collaborators already operating within the tourism & leisure industry. Whether this is through delivering another tech product or platform that could integrate our functionality or an individual who could act as a business advisor as we navigate this market.
+ What is the most immediate or most pressing challenge you're facing right now?
Introductions to potential buyers within this target market.
+ What is it about your idea that makes you feel good?
We provide a solution that supports sustainable tourism efforts - increasing the benefits and reducing the negative impacts of tourism in destinations.
+ What makes your idea innovative? Why has no one ever done it before?
Being able to influence where visitors go using nudge theory and actively disperse large crowds is a powerful tool for destinations and attractions who wish to mitigate the negative affects of overtourism. Since the pandemic places have been able to reflect on the problem and we see a real market need now to implement digital solutions as part of the industry's recovery.
+ Who will benefit the most from your idea?
Visitors will receive a more informed, interactive and engaging experience, enabling them to better connect to a place. Reduced mobility and cycle routing will also make exploring an area more inclusive. Destinations will be able to gather crucial data about how and why visitors are moving around to support effective future planning and sustainable growth.
+ Ideally, when would you launch this idea?
I've already launched my idea
+ Indicate which UN goals your idea relates to?
Responsible Consumption and Production Sustainable Cities and Communities
+ At Sigmund, we are interested in ideas at the intersection of People, Planet, and Profit. How does your idea relate to these three categories?
People - We help to give people a better day out by promoting attractions/activities based on location, communicating realtime busyness levels, gamification for engagement and making it inclusive for all via accessible routing.
Planet - We will help places manage their visitors in a more sustainable way to reduce the negative impact of overcrowding. Balancing visitor dispersal will reduce congestion and communicating responsible messaging to users can help educate them about local wildlife and the environment.
Profit - By encouraging visitors to explore quieter areas, more local businesses will see the benefit of tourism and not those just located close to honeypot areas. Businesses can also send personalised offers to visitors to increase footfall and spend at quieter times.
+ Your website URL
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