ALE'S IDEA: Cultural exchange program that allowed participants to gain deep understanding of how sustainability can be interwoven into all aspects of tourism
In search of collaborative partners who have connections with sponsors and funding to make this happen.
+ What is your name?
Aletheia T
+ Where are you located?
Thailand
+ In one sentence, tell us about your idea.
What if there was a cultural exchange program that allowed participants to form networks, gain deep understanding of how sustainability can be interwoven into all aspects of the tourism industry and encourages actionable outcomes post-program?
+ My ideal collaborative partner or partners would be...?
My ideal collaborative partner would know how to get sponsors and funding to make this happen.
+ What is it about your idea that makes you feel good?
I want to help people understand how sustainability looks like when practiced in reality for hotels, for airports, for cruises, for community based projects, for tour operators, etc, and then equip them with the connections and tools needed to repeat the successes they see overseas in their own local communities.
+ What makes your idea innovative? Why has no one ever done it before?
Cross cultural exchange programs exist but one focused on sustainability within the tourism industry at this scale (insight into every vertical) has not yet been done and is sorely needed to train the future leaders.
+ Who will benefit the most from your idea?
Hopefully, in a few years time, the environment / planet as well as local communities who depend on their immediate environment as a tourism product.
+ Ideally, when would you launch this idea?
Two years from now
+ Indicate which UN goals your idea relates to?
Life Below Water
Climate Action
Decent Work and Economic Growth
Sustainable Cities and Communities
Life on Land
Partnerships to achieve the Goal
+ At Sigmund, we are interested in ideas at the intersection of People, Planet, and Profit. How does your idea relate to these three categories?
Lots of youth are interested in sustainability, but learn about the theories in a vacuum. many don't understand how sustainability can make a convincing business case. The program aims to introduce case studies on how sustainability (Planet) can exist in correlation with the bottom line of businesses (Profit) and local communities (People).
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