Shasta County seeks proposals for tourism marketing services to promote the area as a premier adventure and relaxation destination. The initiative aims to develop a comprehensive, sustainable marketing and branding strategy to enhance the region's appeal year-round.

• Strategic visioning: identity brand and educational strategy.

• Branding and design: style guide and marketing materials.

• Marketing strategy: traditional and digital media, including social media.

• Digital presence: user-friendly website or mobile app.

• Destination marketing: highlight accommodations, attractions, local businesses.

• Measurement and evaluation: success metrics and post-advertising analysis.

• Funding levels: $250,000, $500,000, or $1,000,000 annually.