The RFP from Visit California aims to secure marketing services to promote California as a premier travel destination in Italy. The contract starts on January 1, 2025, with options for renewal, targeting a comprehensive marketing strategy encompassing public relations, travel trade, digital and social media management.

Deadline for Notice of Intent to Bid:

• May 10, 2024, 4:00 PM PDT.

Scope and Deliverables Include:

• Strategic marketing to increase Italian tourist visits.

• Development and management of public relations, influencer marketing, and content localization.

• Partnership facilitation with airlines and other brands.

• Representation at travel industry events and management of online training tools for travel agents.