To secure a contract with a qualified firm for public relations representation for Visit Williamsburg.

• Primary Objective:

  • Increase overnight visitation to Williamsburg, Virginia (Historic Triangle).

• Goals include:

  • Increasing overnight visitation

  • Enhancing destination awareness and impressions

  • Establishing Williamsburg as a premier U.S. travel destination

  • Increasing tax revenue

  • Unifying the region under the Destination Marketing Organization's (DMO) tourism brand and strategy

  • Improving reporting, analytics, and data-driven optimization of marketing efforts

  • Bolstering international marketing efforts

• Responsibilities of the Selected Vendor:

  • Provide and execute against strategic creative direction

  • Ensure successful leveraging and conveying of Visit Williamsburg's brand across all programs and channels

  • Engage in creative planning and execute against the strategic plan to increase destination occupancy

• Vendor Requirements:

  • Proven ability to achieve business goals with impactful, measurable, creative work

  • Understanding of working with a highly visible DMO focused on improving the region's economic vitality.

• DMO Background:

  • Williamsburg Tourism Council's focus on marketing and promoting overnight visitation in the Historic Triangle area.

  • Funding allocated from sales tax and transient occupancy tax for marketing, sales, public relations, advertising, and promoting the area.

• Destination Overview:

  • Williamsburg region includes Jamestown, Williamsburg, and Yorktown, offering a blend of contemporary and historical experiences.

  • Attractions include Busch Gardens®, Colonial Williamsburg, Historic Jamestowne, Water Country USA®, and more.