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MAR 20 DEADLINE - Communication, Marketing and Digital Services

Project Overview:

  • AFD project "Emergence of the first trails network from the Mediterranean" aims to create the Med Trails Network.

  • Countries involved: France, Jordan, Lebanon, Palestine.

  • Budget: €2,769,231.

  • Objectives:

    • Establish a network of long-distance hiking trails.

    • Support local economies along the trails.

    • Analyze climate change effects on hiking tourism.

  • Partners:

    • AFRAT, Tétraktys, Jordan Trail Association, Lebanon Mountain Trail Association, Palestinian Heritage Trail.

    • AFRAT and Tétraktys have extensive experience in rural tourism and heritage preservation.

    • Partner associations have over ten years of experience in trail structuring and animation.

  • Consortium Background:

    • AFRAT: 60 years of experience in training, regional development, and tourism, focusing on rural and mountain areas.

    • Tétraktys: Founded in 1994, aims to share Alpine heritage internationally and supports rural and mountain communities.

    • Palestinian Heritage Trail: A 500km cultural hiking route fostering connections with local Palestinians.

    • Jordan Trail Association: Offers 40 days of hiking over 675km, crossing diverse landscapes and villages.

  • Project Impact:

    • Enhances tourism in the Mediterranean region.

    • Promotes sustainable economic and social development.

    • Preserves environmental and cultural heritage.

  • Application Details:

    • Application deadline: March 20, 2024, at 12:00 pm (CET/France time).

Lift tourism in the opening statement:

  • The consultation for creating the Med Trails Network brand identity, website, communication strategy, and marketing plan seeks to boost tourism in the Mediterranean, fostering economic growth and environmental preservation.