Chicago Southland Convention & Visitors Bureau RFP for Marketing Services:

RFP Issue Date: December 15, 2023

Bid Proposal Due Date: January 5, 2024

Purpose: To develop and implement a Chicago Southland Leisure & Group Marketing Campaign.

Process: Includes RFP issuance, proposal submission, and review. A successful applicant may be chosen by the bureau's discretion.

Qualified Firms: Should demonstrate success in advertising campaigns, digital strategies, and preferably have experience in destination marketing.

Questions: Directed to Kim Kislowski (Vice President of Marketing) via email.

Background of Chicago Southland CVB:

History: Founded 37 years ago; became an independent 501(c)(6) organization in 1993.

Purpose: To enhance region’s quality of life by attracting visitor spending.

Vision: Recognized as a diverse, accessible, inclusive, and safe region in the Chicago area.

Mission: Promotes region for meetings, events, leisure pursuits, and advocates for outstanding inclusive experiences.

Who We Are: Represents over 5,800 sleeping rooms and various properties with diverse market segments.

Geographic Distribution: Includes multiple areas like Bedford Park, Bridgeview/Burbank, etc.

Strengths and Challenges: Lists various strengths (e.g., proximity to airports) and challenges (e.g., regional image).

Timetable:

RFP Distribution: December 15, 2023, online.

Proposal Submissions Due: January 5, 2024, to Kim@VisitChicagoSouthland.com.

Notice of Selection: By January 22, 2024.

Contract Period: From February 1, 2024, to July 31, 2024.

Campaign Details:

Funding: Total available funding is $91,000.

Elements: Includes new group markets ad campaign, website hero images, booth screens, table wrap artwork, leisure advertising creative.

Scope: To drive visitation, increase website visits and guide requests, inspire travelers and event planners.