Introduction:

• Seeking a qualified public relations agency.

• Goal: Develop and implement the Greater Zion brand and tourism promotion.

• Expectation of a long-term, successful partnership.

• Requirements:

  • Experienced and qualified public relations firm.

  • Proven track record in U.S. public and media relations.

  • Familiarity with Greater Zion’s tourism brand and industry.

  • Proactive and innovative in PR strategies.

  • Strong organizational and innovative skills.

  • Ability to work as an extension of the Greater Zion team.

  • Familiarity with local media and community relations.

  • Exceptional writing and communication skills.

  • Support for all Greater Zion verticals: leisure, sports, adventure, etc.

  • Responsiveness and flexibility.

• Goals:

  • Increase brand awareness.

  • Define Greater Zion as an inclusive adventure destination.

  • Use data-driven decision-making.

  • Highlight tourism as a key local economic pillar.

  • Create a buzz-worthy PR program.

  • Communicate results effectively.

  • Drive quality visitation with measurable outcomes.

• Core Services:

  • Develop a robust PR strategy with clear KPIs.

  • Provide ongoing media relations support.

  • Create and distribute relevant content.

  • Manage influencer/content creator relations.

  • Regular reporting and analysis.

  • Crisis communication and additional assigned duties.

• Project Timeline:

  • Contract from April 1, 2024, to March 31, 2025, with potential renewal.

• About Us & Current Campaign:

  • Background information on Greater Zion, its current campaign, and tourism appeal.

• Qualification of Bidders:

  • Minimum of five years of experience in strategic public relations.

  • Demonstrated relationships with relevant media.

  • Experience with significant account sizes.

  • Knowledge in developing plans and brands for local government organizations.

• Proposal Submission Requirements:

  • Statement of qualifications, tourism experience, organization details.

  • Case studies, project approach/methodology, budget.

  • Client information, potential conflicts of interest.

• Award Process:

  • Evaluated by a committee; includes discussions and negotiations.

  • Contract awarded based on ability to fulfill requirements.

• Contract Terms:

  • Initial 12-month period, with budget and contractual terms outlined.

  • Possibility of contract renewal based on performance.

• RFP Process:

  • Deadline for proposals: January 16, 2024.

  • Proposal opening on January 17, 2024.

  • Award of the project expected by March 1, 2024.

  • Questions and answers provided on the RFP.