Organization: Florida Tourism Industry Marketing Corporation, d/b/a VISIT FLORIDA®

• Document: Request for Proposals: Public Relations for United States

• Issue Date: November 1, 2023

• RFP Contents:

  • 1.0 RFP Overview and Objectives

    • Objective: Solicit proposals for U.S. public relations management

    • Contract Duration: 3 to 5 years, based on performance

    • Selection Process: Two-phase RFP process (written proposals, then detailed submissions/presentations)

    • Goals: Increase visitor volume, extend stay and spending, increase visit frequency, promote emerging destinations, enhance brand awareness

  • 2.0 VISIT FLORIDA Overview

    • Official tourism marketing corporation of Florida

    • Public-private partnership with state funding and industry investment

    • Recognized as a leading destination marketing organization (DMO) in the U.S.

  • 3.0 VISIT FLORIDA’s Audience

    • Includes tourism industry, U.S. and international consumers, Florida residents, meetings and conventions industry, travel professionals and media

  • 4.0 Anticipated Scope of Work Overview

    • Account Management & Administrative Services: Office requirements, staff roles, monthly reporting, budget management

    • Public Relations: Media relations, newsletters, press releases, press trips, media missions, content creator campaigns, integrated brand campaigns

  • 5.0 RFP Schedule and Process

    • Timeline: Announce (Nov 1), Questions Deadline (Nov 15), Proposals Due (Jan 12), Evaluation (Jan 26), Presentations (Mar 4 week), Negotiation (Apr 1), Selection (Apr 26)

    • Proposal Submission: Via email to Justin Mcgath, Manager Contracts and Procurement

    • Evaluation: Initial evaluation, presentations, negotiations, award, and contracting

  • 6.0 Proposal Format and Content

    • Required Sections: Authorization letter, table of contents, executive summary, agency overview, capabilities & case studies, pricing

    • Agency Overview: Company details, team biographies, client references, conflict of interest disclosure, financial stability

  • 7.0 Pricing Information

    • Detailed pricing for account management and services outlined in the RFP

    • Explanation of pricing structure (hourly, milestones, retainer, etc.)

  • 8.0 Evaluation Criteria

    • Weighted scores based on team quality, agency capabilities, pricing, references, industry knowledge, client services, and project management

  • 9.0 RFP Terms and Conditions

    • Adjustments, confidentiality, public records considerations, communication directives, contract terms, and conditions

• Contact Information: Justin Mcgath (jmcgath@visitflorida.org)