The Vermont Department of Economic Development seeks vendors for Tourism Media Strategy and Implementation Services.

• Closing Date: July 8, 2024, at 4:30 PM

• Questions Due: June 26, 2024, at 4:30 PM

• Location: State-Wide, Vermont

• Contact: Michele Snyder, Phone: (802) 461-5224, Email: accd.contracts@vermont.govThe deliverables for the Tourism Media Strategy and Implementation Services RFP from the Vermont Department of Economic Development likely include the following:

  1. Media Strategy Development:

     • Creation of a comprehensive media strategy tailored to promoting Vermont tourism.

     • Identification of target audiences and appropriate media channels.

  2. Implementation Plan:

     • Detailed execution plan outlining steps, timelines, and resources required.

     • Allocation of tasks and responsibilities among team members.

  3. Media Buying and Placement:

     • Negotiation and purchase of media space across various platforms (digital, print, broadcast).

     • Scheduling and placement of advertisements to maximize reach and engagement.

  4. Creative Content Production:

     • Development of compelling and engaging content for different media formats (videos, graphics, articles).

     • Consistent branding and messaging aligned with Vermont’s tourism goals.

  5. Campaign Management:

     • Ongoing management and adjustment of media campaigns based on performance metrics.

     • Regular updates and coordination with the Vermont Department of Economic Development.

  6. Performance Reporting:

     • Regular reports on the effectiveness of media campaigns.

     • Analysis of key performance indicators (KPIs) such as reach, engagement, and conversion rates.

     • Recommendations for optimizing future campaigns.

  7. Consultation and Support:

     • Continuous consultation services to address any issues or opportunities that arise.

     • Support in adapting strategies based on changing market conditions or emerging trends.