Organization: Rainforest Trust

• Date: November 14, 2023

• Proposal Deadline: December 8, 2023

• Project Title: Rainforest Trust Public Relations Consultation

• About Rainforest Trust:

  • Founded in 1988

  • Mission: To save endangered wildlife and create rainforest reserves

  • Strategy 2021-2025: Raise $200 million, protect threatened species, lock up carbon emissions

  • Approach: Fundraising, partnerships, land purchase/designation, focus on species, carbon storage, indigenous communities, and conservation connectivity

  • Achievements: Over 45 million acres saved in 50+ countries

  • Organization: Remote, registered in New York, offices in Virginia, Washington D.C., and an affiliate in London

• 1. Project Purpose & Description:

  • Seeking a PR firm/individual with a track record in public relations

  • Goals: Increase awareness, attract donors, develop and implement media strategy

  • Candidates: Established agencies or PR experts

• 2. Scope of Work:

  • Immediate Project: Media relations for a survey conducted with Coax Insights

  • Long-term: Develop and implement PR strategies, work with Rainforest Trust's team

  • Communication Objectives: Attract donors, raise awareness, maintain positive image, generate media attention, develop pitches, manage media relations, crisis management, track and report progress

• Key Deliverables:

  • Jan 2024: Media strategy for partner survey

  • Mar-Apr 2024: Develop Rainforest Trust PR Strategy

  • Year-end: Implement strategy, report on outcomes, discuss renewal

• 4. Evaluation Metrics:

  • Criteria: Capacity, creativity, track record, understanding of non-profits and conservation, digital and traditional PR strategies, media relationships, success measurement

• 5. Proposal Requirements:

  • Company profile, history, values

  • Overview of approach for the partner survey

  • Organizational structure, experience, workflow, PR examples, client references, satisfaction metrics, project costs

  • Other: Expertise in ESG and global challenges

• 5. Budget:

  • Detailed costs including retainers and additional costs

• 6. Proposal Submission Guidelines:

  • Open and competitive process

  • Submission Deadline: December 8, 2023, by 5:00 pm EST

  • Email proposals to Kira Seibel at kira@rainforesttrust.org

  • Include itemized costs, timeline, references, case studies

  • Contract terms to be negotiated upon selection

• Contact Information:

  • Kira Seibel: kira@rainforesttrust.org, (540) 422-3613

  • Address: 6801 Kennedy Road, Warrenton, VA 20187 and P.O. Box 841, Warrenton, VA 20188

  • Website: www.rainforesttrust.org