Bastrop County seeks proposals for branding and tourism marketing services to develop a cohesive and appealing brand strategy, increase tourism, and attract events and businesses to the county.

Proposal Reference Number: RFP 24BCP07A

Project Title: Bastrop County Branding and Tourism Marketing

Proposal Closing Date: August 13, 2024, 2:00 PM (CST)

Evaluation Criteria:

• Experience in brand development for similar regions (40 points)

• Qualifications and experience of professional personnel (20 points)

• Proposed price (20 points)

• Ability to meet project budget and timeline (10 points)

• Creativity of consultant (5 points)

• Fit with Bastrop County’s values and desire for community engagement (5 points)
  Key Events Schedule:

• Proposal Release Date: July 17, 2024

• Deadline for Submittal of Written Questions: August 2, 2024, 5:00 PM

• Sealed Proposals Due and Opened: August 13, 2024, 2:00 PM

• Anticipated Committee Evaluation Review Date: Week of August 19, 2024

• Anticipated Award Date: September 2024

  Contact Information:

• Technical Questions: Leon Scaife, leon.scaife@co.bastrop.tx.us

• Submission Address:

• MAIL: Bastrop County Purchasing Department, Attn: Leon Scaife, 1501 Business Park Drive, Bastrop, Texas, 78602

• HAND DELIVER: Same as above

  Project Requirements:

• Conduct a thorough assessment of destination offerings

• Develop a brand marketing strategy

• Continue and refine existing brand identity

• Implementation of the brand in future marketing efforts

• Specific deliverables include a brand action plan, style guide, key messages, design concepts, and an accountability plan.