Town of St. Marys Corporate Services Department

• Objective: Development of a Tourism Marketing Strategy

• Scope:

  • Identify a 5-year strategy for destination management and product development.

  • Enhance visitor attraction and services to improve the visitor experience.

  • Inform staff decisions on promoting St. Marys as a destination.

  • Highlight local assets, including history, shops, services, amenities, events, and culture.

  • Conduct research on target markets.

  • Develop tourism materials.

  • Recommend future assets to bolster St. Marys economy.

• Desired Consultant Qualities:

  • Creative and dynamic.

  • Experience in destination management and tourism marketing.

  • Ability to identify and leverage local assets effectively.

  • Proficiency in market research and strategic planning.

• Key Deliverables:

  • Comprehensive 5-year tourism marketing strategy.

  • Enhanced visitor attraction and service improvement plan.

  • Staff decision-making support materials.

  • Highlighted local assets report.

  • Market research findings.

  • Developed tourism materials.

  • Future asset recommendation report.

• Submission Details: Interested consultants should refer to RFP COR-17-2024 for submission instructions and deadlines.