Client: Western Australian Tourism Commission (Tourism WA)

• Scope: Market representation services for Southeast Asia (Singapore, Malaysia, and Indonesia).

• Objective: Develop and implement innovative tourism marketing campaigns to promote Western Australia, increase visitation and spending, and report on market trends.

• Key Requirements:

  • Base personnel in Singapore, Malaysia, and Indonesia.

  • Travel to Western Australia and within the region.

  • Provide regular and ad-hoc reports.

  • Maintain strong industry relationships and alliances.

  • Align with Tourism WA's brand strategies.

• Key Deadlines:

  • Closing Time: 2:30PM Perth Time, July 16, 2024.

  • Offer Validity Period: 6 months.

  • Marketing Plan Submission: By March each year, finalized by May annually.

  • Annual Stakeholder Feedback: Conducted annually.

• Term: 2 years with three 1-year extensions.