Government of Alberta seeking Media Planning & Buying Services

Government of Alberta (Executive Council) seeks an integrated media planning and buying partner for all provincial advertising — 35-month contract starting Jan 2027. Not tourism-specific, but a major provincial advertising opportunity open to WTO GPA bidders. Deadline Oct 18, 2026.

The Government of Alberta's Executive Council is seeking a qualified contractor to provide comprehensive, end-to-end integrated media planning and buying services in support of provincial communications, public engagement, and advertising initiatives. The contractor will develop and execute strategic media plans across digital and traditional channels, covering media buying and negotiation, campaign implementation and trafficking, ongoing monitoring and optimization with performance reporting, financial reconciliation of media expenditures, coordination with ministries and external suppliers, and media insights and advisory services. The 35-month contract has a proposed start date of January 1, 2027.