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Empire State Development seeking Tourism Representation in Canada

Official title: Empire State Development seeking Tourism Representation Services in Canada

Empire State Development

Deadline: Oct 23, 2026

Work must be delivered in Canada as the target market, promoting New York State tourism. You can be based anywhere but must have established travel trade relationships and market presence in Canada.

$250,000 per year (plus potential $50,000 additional fund)

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Summary

Empire State Development (I LOVE NY) seeking tourism marketing representation in Canada — annual marketing plans, trade partnership marketing, KPIs. $250K/year budget, up to 5-year term. Deadline Oct 23, 2026.

Overview

Empire State Development (New York State Department of Economic Development, Division of Tourism / I LOVE NY) seeks a tourism marketing representative for Canada for a period of up to five years. The contractor will define objectives and KPIs with partners, provide trade partnership marketing proposals, ensure promotions comply with I LOVE NY brand guidelines, and prepare annual marketing plans with key initiatives, measurable objectives, timelines, and budgets.

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