Los Angeles Tourism seeking Global Visitor Research Partner – Consumer Perception & Motivation Study

LA Tourism is hunting for a global research firm to run a landmark Consumer Perception & Motivation Study — the kind of multi-market, strategy-shaping engagement that top research houses compete for.

Los Angeles Tourism & Convention Board is seeking a world-class research partner to lead its Global Visitor Research Program: Consumer Perception & Motivation Study. The scope covers understanding how travelers across key domestic and international markets perceive Los Angeles as a destination, what motivates them to visit, and how those insights can inform future destination marketing strategy. The selected partner must have deep expertise in tourism, global consumer research, and translating findings into actionable strategic recommendations.