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2025: The Year
in Tourism RFPs

We tracked the noise so you didn't have to. Here is the state of play for everyone hunting for business in the tourism sector.

By The Numbers

It's a big world out there. If you felt overwhelmed, you weren't alone. If you felt like there were no leads... look closer.

0RFP Listings Tracked
0Unique Buyers
0Source Portals

(There is no single place to "watch it all"—until now.)

What Did Buyers Want?

We analyzed the tags. Demand is broad, but the center of gravity is clearly Growth & Visibility.

Marketing
55%
Consulting
39%
Advertising
24%
Branding
23%
PR & Comms
20%
Sustainability
18%
Representation
15%

*Percentages exceed 100% because many RFPs cover multiple disciplines.

The Long Tail: Beyond the big buckets, we saw steady demand for Web/App Dev, MICE, Photo/Film, and Multicultural engagement.

The Need for Speed

This is the part that changes how you operate. If your proposal process takes months, you are missing out.

The "Sane" Window: ~20 Days

The median window from posting date to due date.

Median: 20 Days
  • 🔥 75% were due within 28 days.
  • ⚡ 90% were due within 36 days.

Show Me The Money?

Or rather... don't. Budgets were the ghost at the feast.

25%

Only 1 in 4 listings disclosed a budget.

When they did, they ranged from small pilots to multi-million dollar programs.

Familiar Faces

Destinations procure in cycles. Here are a few organizations that popped up repeatedly in 2025:

Fáilte IrelandBrand USASouth African TourismHawaii Tourism AuthorityVisit CaliforniaDestination Canada

Explore the Archive

Search the actual 2025 database to see what you might have missed.

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