Visit California is seeking a qualified agency to represent and promote California in the Nordic markets, aiming to enhance California's status as a top travel destination. The selected agency will handle comprehensive marketing duties including brand advertising, PR, social media management, and trade programs. Proposals must be submitted by June 10, 2024.

Scope:

Brand and content marketing across multiple platforms.

Management of visitor publications, social media, and digital advertising.

Development and oversight of influencer partnerships and travel trade programs.

Deliverables:

A strategic marketing plan tailored to the Nordic markets.

Effective engagement with media and travel influencers to boost California's travel appeal.

Management and enhancement of California’s tourism-related digital presence.