The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) seeks proposals for Search Engine Marketing (SEM) and Digital Media Buying Services to increase online visitation to their website and drive overnight stays in the region. The contract will span two years, with three optional one-year renewals.

• Issue Date: May 26, 2024

• Proposal Due Date: June 24, 2024, 11:00 AM ET

• Contract Duration: 2 years with options for three additional 1-year renewals

• Budget: Up to $300,000 for the first two years, subject to CACVB approval

Key objectives include increasing website traffic, brand awareness, and visitor spending. The vendor must provide services like SEM, programmatic display advertising, paid social, CTV/OTT retargeting, and geotargeting. Monthly performance reports and flexibility in marketing messages are required. Proposals must include evidence of past similar projects, an account manager with at least three years of experience, and other documentation as specified in the RFP.