The Texas Parks and Wildlife Department (TPWD) is seeking proposals for Multicultural Marketing and Advertising Services. The goal is to engage Hispanic and multicultural markets in Texas through various media channels and strategies.

• Scope:

  • Marketing services for Hispanic, multicultural, and general demographic markets.

  • Services include research, campaign planning, media placement, translation, event marketing, and creative services.

  • Paid media may involve radio, TV, billboards, web ads, email, social media, and search engine marketing.

• Deadlines:

  • Questions Due: June 19, 2024, 2:00 PM CT

  • Proposal Due Date: July 10, 2024, 2:00 PM CT

  • Initial Contract Term: October 1, 2024 - September 30, 2026

  • Renewal Option: Up to two additional one-year periods

• Requirements:

  • Minimum of five years of experience in full-service agency work.

  • Extensive experience in multimedia advertising and multicultural marketing.

  • Necessary qualified personnel, skills, and resources.