This RFQ, issued by the Johannesburg Tourism Company (JTC), seeks a qualified marketing agency to reimagine, fine-tune, launch, and implement the existing Welcome2Joburg consumer campaign. The scope includes strategy development, content creation, influencer campaigns, social media management, and event promotion. The contract is for six months, and the deliverables include a comprehensive campaign strategy, media plan, creative assets, and a 60-second experiential video. The campaign should align with JTC's strategic goals to enhance Johannesburg's attractiveness as a tourism, business, and lifestyle destination.

• Deadline: September 6, 2024

• Briefing Meeting: September 4, 2024

• Contract Period: 6 months from appointment