The European Travel Commission (ETC) awarded a contract to Travelscape, LLC (Expedia Group Media Solutions) to develop and execute an Online Travel Agent (OTA) campaign aimed at the US market, focused on the Creative Cities of Central Europe. The campaign will include the creation of a dedicated landing page or microsite featuring information, travel products, and promotional content related to Central Europe. The project emphasizes promoting products that involve at least two of the four Visegrád Group (V4) countries: Czech Republic, Hungary, Poland, and Slovakia. The contract, valued at €215,000, was awarded on July 31, 2024, with a project duration extending beyond the initial six months.