The State of Maine's Department of Economic and Community Development seeks proposals for a two-year, $2.5 million campaign to brand and promote Maine as a desirable place to live and work. The campaign aims to increase domestic migration to Maine and support local businesses in recruiting employees.

Summary:

• Purpose: Branding and promotion of Maine as a desirable place to work and live.

• Campaign Objectives: Increase migration to Maine, support local business recruitment efforts, and align with Maine’s 10-year Economic Development Plan.

• Target Audiences: Workers and families with ties to Maine, young families, remote workers, new Americans, recent college graduates, and transitioning military personnel.

• Services Required: Brand creation, targeted advertising, public relations, toolkit development, website creation, and event management.

• Proposal Submission Deadline: June 28, 2024, 11:59 p.m. local time.

• Budget: $2.5 million for a two-year period.

• Contract Term: August 1, 2024, to July 31, 2026.

Budget:

• $2.5 million for a two-year campaign