The New York State Department of Agriculture and Markets is seeking a marketing and advertising firm to develop a comprehensive campaign to promote over 50 county and local fairs across New York State. The aim is to increase attendance, diversify audiences, and enhance the visibility of these fairs as key agricultural and cultural events.

• Project: The selected contractor will be responsible for research, strategic messaging, media placement, creative production, and performance measurement. The campaign budget is $1,000,000, with a focus on maximizing media and production spending.

• Contract Duration: January 1, 2025 - December 15, 2025.

• Submission Deadline: October 4, 2024, at 3:00 PM local time.