The RFP issued by Visit California for Middle East Marketing Services includes:

• Promotion of California as a premier travel destination.

• Acting as Visit California's in-market specialist for marketing and sales representation in the Middle East.

• Contract period from July 1, 2024, with a renewal option until June 30, 2025.

• Potential five-year renewal at Visit California's discretion.

• Notice of Intent to Bid due by January 17, 2024, at 4:00 PM Pacific Standard Time.

• Proposals evaluated based on specific criteria.