"Visit Swansea Bay" serves as the branding for Swansea Council's Tourism Team, offering official visitor information for Swansea Bay, including Swansea, Mumbles, Gower Peninsula, and Rural Swansea, through visitswanseabay.com and targeted campaigns. The "Swansea Bay Live" 2024 campaign focuses on cultural tourism, aiming to showcase Swansea Bay as a lively destination for cultural experiences. This Outdoor Media Campaign will highlight the area's vibrant cultural offerings, aligning all outputs with the theme of cultural tourism to attract both visitors and local audiences.