VISIT FLORIDA seeks proposals from agencies to manage day-to-day Travel Trade, public relations (PR), and sales/marketing services in Mexico for 3 to 5 years.

• If negotiations fail, VISIT FLORIDA may reopen with other proposers. They may partially award to multiple agencies.

• Proposals can cover all services, individual markets, or combinations. Bids must include both PR and Travel Trade for each market.

• The goal is seamless integration with VISIT FLORIDA's team, strategic leadership, and effective PR and travel trade activities.

• The process has two phases: written proposals then detailed submissions and presentations.

• The selected agency should execute VISIT FLORIDA’s marketing plan for Mexico, aiming to increase visitor volume, extend stays, boost spending, increase visit frequency, promote emerging destinations, maintain/build brand awareness, and foster industry alignment.