This procurement seeks an experienced contractor to execute an Online Travel Agent (OTA) campaign targeting the US market, managed by ETC in collaboration with four National Tourism Organisations. The contractor will undertake the following tasks: creating a dedicated landing page/microsite showcasing Central Europe's attractions, including Creative Cities, with a focus on the V4 countries; promoting the microsite through online campaigns using both owned and external channels; and ensuring heightened awareness among potential US travelers about Central Europe's modern and vibrant character. Key Performance Indicators include increased awareness and the maintenance of the microsite for at least six months post-project completion.