The Cayman Islands Department of Tourism (CIDOT) is soliciting proposals for U.S. media planning and buying services.

• The chosen agency will manage CIDOT's communications strategy, media planning, and buying for five years, promoting visitation to the Cayman Islands.

• Responsibilities include campaign development across various channels including television, print, out-of-home, digital media, mobile, paid search, and social platforms.

• The agency must provide investment reporting, data management, analytics, and insight development.

• Both direct-to-consumer and business-to-business support are required.

• The contract begins October 2024. Tendering is mandatory for all Cayman Islands Government services.

• The current contract concludes soon, necessitating a review for business continuity.

• The RFP is open until May 22nd, 2024, with questions due by May 10th.

• Contact Cathy at Select Resources International for details. Supporting documentation includes pre-qualification scoring matrices and industry impact statements.