The Request for Proposal (RFP) pertains to the development of a tourism website for Collier County, focusing on the Naples, Marco Island, and Everglades region in Southwest Florida. Managed by the Collier County Tourism Division, the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) oversees tourism promotion efforts.

• This destination faces competition from prominent tourist spots, both within and outside Florida, necessitating innovative strategies to attract visitors and maximize revenue.

• The current website, www.paradisecoast.com, serves as the online platform for promoting the area's attractions and amenities.

• However, the Tourism Division seeks to collaborate with a web development firm to revamp the site, incorporating new features and enhancements to improve functionality and performance.

• Vendor proposals should showcase creative solutions grounded in research and industry best practices, aligning with the county's tourism goals and objectives.