Visit Meridian Tourism is seeking proposals from qualified advertising agencies to provide services to support the tourism industry recovery in Mississippi, which will be funded by federal ARPA dollars. The agency will be responsible for developing an overall creative strategy for at least 24 months, including destination marketing and messaging, collateral creation, and integrated marketing activities such as digital marketing, social media strategies, and traditional print and broadcast media. The agency should adhere to any changing public health guidelines and create campaigns for niche visitor segments. The selected agency will update, digitally publish, and print destination guides, brochures, sales kits, and other relevant marketing materials, as well as execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting. The proposals are due on or before May 23, 2023.

Visit Meridian is a research-driven destination management and marketing organization with annual collections of around $750,000 derived from the collection of a 2.5% lodging tax for lodging properties located in Lauderdale County.