The Michigan Strategic Fund (MSF) is seeking an in-country travel marketing firm to represent Travel Michigan in the United Kingdom, Ireland, and Scotland. The firm must have extensive knowledge of Michigan’s leisure travel market and experience promoting U.S. destinations in these regions. Responsibilities include creating marketing strategies, developing marketing tools, working with tour operators, engaging travel journalists, and representing Michigan at key travel events.

The selected vendor will be responsible for creating a strategy to attract more leisure visitors from the United Kingdom, Ireland, and Scotland to Michigan, developing marketing components like brochures, e-newsletters, social media, and websites, and working with tour operators to elevate Michigan products. They must identify and engage travel journalists for FAM tours, represent Michigan at key travel and tourism events, secure appointments with top tour operators and media, attend major travel shows such as WTM, IPW, and Brand USA Travel Week, and devise and execute consumer marketing activations to build awareness of Michigan as a premier travel destination.